Framing and Re-framing is important especially for an artist because as an artist you have to look at things from another perspective or else your work will not be interesting to other people.
I like the example: "If you look around and find that no one is doing what you are doing, then you know you are doing okay (that's a re-framing of 'extreme')."
When you think of a bell curve, those points off to the far right or far left are 'extremes'. As an artist I think that that is the most important thing, because you want to stand out in some way.
The diagram shows the Challenge cycle; a re-framing of problem solving. This process, though labeled in step 1-5 is not a linear process and the order can be chosen in a non-linear fashion, similar to how the brain networks with other brain regions for problem solving. Therefore I consider the challenge cycle to be a re-framing of problem solving.

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